Increase user-engagement in your Magento stores transactional emails. Adding schema supported by Gmail adds quick go-to buttons to your customers inboxes. For more info on what gmail actions are see: Gmail Actions

Go-to Actions Module Example


  • Emails must be authenticated via DKIM or SPF
  • If you are unable to modify your DNS records to support this, one way of achieving is through the use of a SMTP module
  • Your domain of the DKIM or SPF signatures must match the domain of your From: email address exactly. eg for From: the DKIM must be for the domain and not a subdomain such as
  • Emails must come from a static email address, eg
  • Emails must follow Google's general email guidelines

Once you have met these basic requirements, you can then register with Google so your customers can start seeing the new Go-to Actions in their inboxes.

Full list of requirements from Google


We have added a few configurable options, which allows you to customise the Action Text which appears on the button. Plus Description which describes the contents of the email. These options are located at System > Configuration > Gmail Actions > Gmail Actions Configuration. There is an Action Name and Descriptionn for each type of transactional email with the exception of Invoices.


To test that the emails are sending correctly, you will require a gmail account (Google Apps accounts also work). You will then need to change the Sales Representative Contact Email in System > Configuration > Store Email Addresses. Changing it to your gmail account. When you place a test order, you will also need to use that same email address.

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