Irregular Choice

Irregular Choice

Irregular Choice create stylish, unique but most of all fun shoes. We worked with them and their design partners, Yoyo to create this new site on Magento. A balance was struck between the eccentricity and creating an effective ecommerce experience.

With their loyal customer base, each launch of new shows produces a great influx of people all at one moment. So we've had to take particular attention and care to optimising performance of the site whether it be the underlying code, full page caching or Cloudflare. Most recently, we also integrated a queuing system for the busy launch event to ensure that customer experience stayed on track.

  • magento
  • responsive
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