Magento in a nutshell
Magento is the leading eCommerce platform used for online stores. It is a high-performant, scalable solution with powerful out of the box functionality and a large community built around it that continues to add new features.
In 2015, Magento 2 was released in 2015 and is a re-invisioning of the platform bringing it up to date with the latest development practices as a foundation for future features and growth.
There are many reasons that large brands trust Magento. Here are just some of the features that businesses get ahead with Magento.
The flexibility in product management enables almost every catalog to be configured out of the box.
Use Magento's advanced promotion rule builder to provide customers with specific discounts around the site or at the basket.
Multi-website, multi-store, multi-currency
Magento provides easy ability to set up additional websites using a subset of the catalogue and a variation of the design helping to reduce the running costs of multiple websites.
Its important to merchandise categories to ensure the right products are on show. This is easy with the drag and drop interface.
Stage and Preview Updates*
No more staying up until midnight during marketing launches. Changes can now be scheduled and previewed.
Full Page Cache
Scale to new heights with built-in full page cache powered by Varnish to improve site performance.
Built on Modern Technologies
Magento 2 is compatible with the latest technologies like PHP 7 which means faster load times with fewer server resources and therefore lower hosting costs.
The checkout design has been reviewed in Magento 2 and it now provides a much sleeker experience.
Engage with Loyal Customers*
With reward points, store credit, gift cards and private sales, the number of ways to reward and engage with customers has never been better.
Pairing customer segmentation based on customer behaviour and promoting product lines based on these segments you can provide more targeted, more effective promotions.
The latest version of Magento provides an improved search technology called Elasticsearch that will help customers find the right product quickly.
Platform for Growth
There's a wealth of extensions from the community to add new features to your store. This can enable achieving ecommerce functionality that was previously unreacheable.
Magento's real power comes from it's ability to be extended with new features. Your agency can tailor and build on the platform to integrate into your back-office processes as well as add new abilities to the platform!